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Meet the Out & About 500



Folk Alliance


The Recording Academy®
Texas Chapter Member


Jill McGuckin Jill McGuckin:
Jill McGuckin of McGuckin Entertainment PR arrived on the Austin entertainment scene long before the city gained its world-famous musical reputation, one of the original members of the Texas Chapter of The Recording Academy (five terms on its Texas Board of Governors, one term as vice president, two as secretary-treasurer) and appointed by the Mayor in the 1990s to the Austin Music Commission that addressed the city's expanding music/entertainment sector. Before and since, she's been a tireless worker in the Texas and national entertainment scenes — as public relations consultant for bands like Reckless Kelly and T Bird and the Breaks; artists like Kevin Fowler and Kyle Park; record labels including Universal South; service organizations like the groundbreaking Health Alliance for Austin Musicians (since its start in 2005); special events like the celebrated Old Settler's Music Festival and Austin City Limits Music Festival. While earning front-page, magazine and broadcast features for her clients, she's earned "Best Publicist" honors and been named every year to the Austin American-Statesman Out & About 500 list of media stars. She is now considered the go-to girl to hook up musicians, record labels, local and national filmmakers, special event planners, community service program operators, respected visitors to the city, and members of the global media.

Heidi LabensartHeidi Labensart

Publicist Heidi Labensart has been working with McGuckin Entertainment PR since before her graduation in 2005 from St. Edward's University in Austin with a bachelor of arts degree in communications. But she's had a head and heart for music and entertainment since she was a child in Colorado.

As an account executive, Labensart consults with clients on their publicity goals - from new album releases and tour publicity to developing strategies and techniques in messaging and image development to organizing special events and tours.

She attends national music conferences and seminars including the Americana Music Association Conference, Folk Alliance Conference, South by Southwest, International Bluegrass Music Association's World of Bluegrass and completed the Leadership Bluegrass Program in 2011.

Inside the world of fiddling, she has served on the Board of Directors of the Texas Old-Time Fiddle Association for four years. She is also the president of the annual Live Oak Fiddle Camp that takes place in May at TR Ranch in Hallettsville, Texas.

Any free time she spends time playing music, teaching fiddle, traveling, and attending concerts.

Email: heidi @ mcguckinpr.com



Frank Solivan & Dirty Kitchen, 8 Ball Aitken, Elephant Revival, Patricia Vonne, Libby Koch, Wood & Wire, Taarka, Blackberry Bushes Stringband, Grant Farm, Parker McCollum, Ali Holder, Phoebe Hunt, Reed Turner, Clay McClinton, Amy McCarley, Katie Glassman, Slocan Ramblers, Chris Wall, John Hartford Stringband, Reckless Kelly, Gary P. Nunn.

  • Old Settler’s Music Festival, Driftwood, Texas, 2009–2017
  • FiestaJAM Music and Wine Festival, Marble Falls, Texas, 2014–2016
  • Bob Wills Fiddle Festival & Contest, Greenville, Texas, 2015-2016
  • Author & script doctor Jill Chamberlain, new book release, The Nutshell Technique, Crack the Secret of Successful Screenwriting, 2016
  • Dragon’s Lair & Comics 30th Anniversary, 2016
  • Sounds of Texas Music Series, Conroe, Texas, 2015
  • BMI — Texas music biz forums, panels & showcases, and special events/production support surrounding annual South By Southwest Film, Interactive & Music Festivals, and Austin City Limits Music Festival, 2002–2017
  • Blue Rock Artist Ranch and Studio, Wimberley, Texas
  • Big Bend Records, 2013
  • Joyful Horse Project, 2013
  • Health Alliance for Austin Musicians (HAAM) — HAAM Benefit Day, 2006–2011, and Corporate Battle of the Bands, 2008–2011
  • Reckless Kelly’s Celebrity Softball Jam, Round Rock, Texas, 2011–2012
  • The Bugle Boy listening room, La Grange, Texas
  • Conroe Cajun Catfish Festival, Conroe, Texas, 2007–2011
  • “Clifford’s Blues: A Celebration of His Life” City Memorial for bluesman Clifford Antone, 2006
  • Dr. Kristin Neff’s new book release, Self-Compassion: Stop Beating Yourself Up and Leave Insecurity Behind
  • The Recording Academy Texas Chapter events (Grammy U Summit panelist, 2011 & 2015; Producers & Engineers tour; GRAMMY Awards telecast viewing parties in Texas)
  • Gibson Guitar-hosted events — Ray Wylie Hubbard Songwriting Workshop, Austin GuitarTown, Austin Monthly magazine issue launches, Baldwin Piano “Grand Unveiling” Party
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